L&D Specialist & Creative Business Advisor

Bridging raw AI fluency into real commercial sovereignty.

I’m Masha Tihel, founder of Framed Talent. I work at the intersection of emerging AI workflows, human artistic agency, and practical business scaffolding.

As independent creatives rapidly adopt AI generation tools, the primary friction point is no longer technical—it’s operational. I help designers, motion artists, and creative technologists package their skills, construct profitable rate cards, protect their intellectual output, and negotiate live commercial deals with confidence.

Through strategic 1:1 advisory, operational toolkits, and regular publications, I help creatives break out of underpricing cycles and reclaim bio-cognitive pacing in the prompt era.

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Strategic Services

Direct 1:1 business advising, rate card architecture, positioning maps, and negotiation backing tailored specifically for AI-native creatives.

Lighthouse AI Academy Alumni: 10% Discount

1. The Post-Cert Business Launch Pad

€1,100 (or 2 monthly installments of €580)

A comprehensive 1:1 intensive designed to help certified graduates and independent designers translate technical AI skill into a structured, highly profitable commercial offer.

4 x 90-Minute 1:1 Strategy Sessions: Dedicated deep-dives covering portfolio curation, positioning, and rate architecture.
30 Days Asynchronous Scaffolding Support: Direct voice/text access via Voxer/Slack to review live client proposals and adjust positioning in real-time.
Portfolio & Signature Curation: Isolating your core human-in-the-loop artistic signature from generic AI renders.
Niche & Positioning Map: Pinpointing high-value client targets so you stop shouting into the void.
Custom Rate Card Architecture: Establishing non-negotiable project minimums, hourly rates, and retainer options.

2. The Sovereign Growth Retainer

€1,500 / month (Billed monthly)

High-touch, continuous strategic business coaching and live deal negotiation support for active freelancers scaling their ongoing practice.

6 x 60-Minute 1:1 Strategy Sessions: Bi-weekly advisory touchpoints to review client pipelines and operational bottlenecks.
Ongoing Asynchronous Voice/Text Coaching: On-demand deal backing during active client negotiations.
Live Deal Advocacy: Direct guidance on incoming client briefs, proposals, and rates before you send them out.
Bio-Cognitive Pacing: Designing work/rest intervals and prompt loops to eliminate dopamine drain and burnout.

3. The Power Hour: Rate & Negotiation Sprint

€280 (Single 60-Min Intensive)

Targeted 1:1 strategy for creatives with an active commercial deal on the table who need immediate rate validation and proposal backing.

1 x 60-Minute Live Deal Review: In-depth line-item breakdown of your brief, proposal, and proposed pricing.
Value Advocacy Scripts: Custom negotiation phrasing to confidently counter "AI discount" pushback.

Publications & Essays

Writing on the intersection of creative sovereignty, bio-cognitive boundaries, and the economic shifts facing modern designers.

Substack Essay

The Cost of "I'm Fine"

Examining the hidden operational and bio-cognitive price independent creatives pay when over-delivering without boundaries.

Read on Substack ↗

Substack Essay

The Millennial Break: Killing the...

A critique of industry burn cycles and how modern independent practitioners can reclaim daily pacing in the prompt era.

Read on Substack ↗

Substack Essay

The Sovereignty Shift: Why Your Best...

Why human-in-the-loop judgment, positioning, and rate card confidence are the ultimate differentiators against commoditization.

Read on Substack ↗

Substack Essay

The Spotlight vs. The Shelter: Is Your...

Navigating public visibility versus creative focus when building an authentic, highly valuable advisory brand.

Read on Substack ↗

Tools & Diagnostic Resources

Practical frameworks, calculators, and operational documents prepared alongside our publications.

Diagnostic Framework

The Creative Rate Card Calculator

A simple framework to translate project complexity, prompt iteration time, and commercial licensing into a solid base rate.

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Operational Checklist

Scope & Revision Safeguard

Essential checklist covering model usage parameters, revision caps, and project boundary guidelines.

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Operating Guide

Bio-Cognitive Prompt Pacing Sheet

A daily schedule template designed to restrict dopamine loops, enforce prompt breaks, and preserve creative focus.

Request via Email →

Ready to transform your creative practice?

Whether you need strategic advisory for an active deal, structured launch scaffolding, or ongoing business coaching—let's start the conversation.

Let's Work Together